NSAP

National Shrimp Acceleration Program

NSAP

National Shrimp Acceleration Program

India is one of the world’s leading producers of shrimp/prawn, yet domestic consumption remains significantly lower than global averages. With rising urban incomes, evolving food habits demand for good protien, and growth in organized retail, India now offers an enormous untapped potential for expanding shrimp consumption.

To catalyze this shift, the Shrimp Retail Conference proposes a 7-city outreach program across India over 7 months, engaging consumers, retailers, chefs, QSRs, supermarkets, e-commerce seafood players, farmer, scientists, nutritionists, health professionals, influencers and the broader value chain. The journey culminates in the Mega Shrimp Retail Conference 2026.

SHRIMP RETAIL 2026

Key Objectives

Promote domestic shrimp consumption through awareness, tastings, and retail enablement.

Strengthen the shrimp retail ecosystem—modern trade, HoReCa, wet markets, startups, and e-commerce.

Create momentum and stakeholder alignment toward the Mega Shrimp Retail Conference 2026.

Bust myths and misconceptions related to shrimp and health.

Educate consumers on safety, quality, nutrition, cooking ease, and affordability.

Build retailer capacity in handling, hygiene, cold chain, display, and consumer engagement.

Who Should Attend

Target Audience

Shrimp farmers, FFPOs & cooperatives

Processors, exporters & domestic traders

Retailers (modern trade, wet markets, specialty seafood stores)

Supermarket chains & QSR brands

E-commerce and seafood delivery platforms

Chefs & restaurant groups

Cold-chain & logistics solution providers

Feed, hatchery & aquaculture input companies

Scientists, researchers, nutritionists & doctors

Food bloggers, influencers & media

State Fisheries Departments & policymakers

Program Agenda

Every month, one city hosts a one-day program comprising following components:

Retailer Capacity-Building Workshop

Handling & hygiene Unlocking Shrimp Sales in Cities Packaging & Display Innovations to Boost Sales Branding shrimp as Shrimp for Everyone: Safe, Affordable, Easy to Cook

Consumer Activation Program

“Shrimp Tasting Festival” in malls Cooking demos by chefs Social media contests Nutrition talks

B2B Mini Conclave

Retailers | Processors | Delivery platforms Domestic Market: The Next Growth Driver for Shrimp Industry </br Connecting Farmers to Retailers – Value Addition & Branding

Our Vision

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Years Experience

0 +

Strengthening The Shrimp Value Chain: 7 Cities. 7 Months. 1 Mega Event

1.Chandigarh

February 26th (Thursday)

2.Lucknow

April 17th (Friday)

3.Bhopal

May 15th (Friday)

4.Bengaluru

June 10th (Friday)

5.Pune

July 10th (Friday)

6.Delhi NCR

August 7th (Friday)

7.Vijayawada

October 1st – 2nd (Thursday- Friday)

Themes & Technical sessions

Retail & Consumer-Focused Topics

• Why is the shrimp consumption low in India– Market Insights
• Shrimp for Everyone: Safe, Affordable, Easy to Cook
• Shrimp & Health: Separating Facts from Myths
• Unlocking Shrimp Sales in Cities
• Cold Chain & Last-Mile Delivery Best Practices
• Packaging & Display Innovations to Boost Sales

Culinary & Consumer Awareness

• Shrimp in Indian Kitchens – 10-Minute Recipes
• Addressing Myths & Misconceptions About Shrimp
• Nutritious Shrimp for Kids and Families

Industry/Ecosystem

• Opportunities for India in Retail Seafood Market
• Domestic Market: The Next Growth Driver for Shrimp Industry
• Connecting Farmers to Retailers – Value Addition & Branding

NSAP

National Shrimp Acceleration Program

NSAP

National Shrimp Acceleration Program

SHRIMP RETAIL 2026

Key Objectives

Promote domestic shrimp consumption through awareness, tastings, and retail enablement.

Strengthen the shrimp retail ecosystem—modern trade, HoReCa, wet markets, startups, and e-commerce.

Create momentum and stakeholder alignment toward the Mega Shrimp Retail Conference 2026.

Bust myths and misconceptions related to shrimp and health.

Educate consumers on safety, quality, nutrition, cooking ease, and affordability.

Build retailer capacity in handling, hygiene, cold chain, display, and consumer engagement.

Who Should Attend

Target Audience

Shrimp farmers, FFPOs & cooperatives

Processors, exporters & domestic traders

Retailers (modern trade, wet markets, specialty seafood stores)

Supermarket chains & QSR brands

E-commerce and seafood delivery platforms

Chefs & restaurant groups

Cold-chain & logistics solution providers

Feed, hatchery & aquaculture input companies

Scientists, researchers, nutritionists & doctors

Food bloggers, influencers & media

State Fisheries Departments & policymakers

Program Agenda

Retailer Capacity-Building Workshop

Consumer Activation Program

B2B Mini Conclave

Our Vision

Strengthening The Shrimp Value Chain: 7 Cities. 7 Months. 1 Mega Event

1.Chandigarh

2.Lucknow

3.Bhopal

4.Bengaluru

5.Pune

6.Delhi NCR

7.Vijayawada

Themes & Technical sessions

Retail & Consumer-Focused Topics

Culinary & Consumer Awareness

Industry/Ecosystem

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